Hsiang‐Ming Lee

Publications

204

Citations

H-Index

2011

Active since

Affiliations

National Taiwan University of Science and Technology(Current)

Hsiang‐Ming Lee is an author at National Taiwan University of Science and Technology specializing in brand management, consumer research, and brand equity.

Top concepts

BrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer Behavior

Publications per year

2011–2011

Publications

Brand image strategy affects brand equity after M&A

Hsiang‐Ming Lee, Ching‐Chi Lee, Couchen Wu · European Journal of Marketing · 2011 · 172 citations

Consumer Uncertainty, Weak Brand Image, Brand Strategy +18

Country‐of‐origin and brand redeployment impact after brand acquisition

Hsiang‐Ming Lee, Ching‐Chi Lee · Journal of Consumer Marketing · 2011 · 32 citations

International Marketing, Brand Strategy, Consumer Research +19

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