Chia‐Lin Hsu

Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity

Chia‐Lin Hsu, Chi-Ya Chang, Chutinart Yansritakul · Journal of Retailing and Consumer Services · 2016 · 520 citations

Business, Marketing, Marketing Management +17

The impact of website quality on customer satisfaction and purchase intention: perceived playfulness and perceived flow as mediators

Chia‐Lin Hsu, Kuo‐Chien Chang, Mu‐Chen Chen · Information Systems and e-Business Management · 2011 · 440 citations

Business, Marketing, Marketing Management +16

How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love

Chia‐Lin Hsu, Mu‐Chen Chen · Computers in Human Behavior · 2018 · 345 citations

Business, Marketing, Marketing Management +16

Flow Experience and Internet Shopping Behavior: Investigating the Moderating Effect of Consumer Characteristics

Chia‐Lin Hsu, Kuo‐Chien Chang, Mu‐Chen Chen · Systems Research and Behavioral Science · 2011 · 196 citations

Business, Marketing, Marketing Management +14

How does gamification improve user experience? An empirical investigation on the antecedences and consequences of user experience and its mediating role

Chia‐Lin Hsu, Mu‐Chen Chen · Technological Forecasting and Social Change · 2018 · 154 citations

Social Sciences, Behavioral Sciences, Psychology +15