Concepedia

Chi-Ya Chang

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Statistics

Publications

1

Citations

520

H-Index

1

Active since

2016

Affiliations

National Yang Ming Chiao Tung University(Current)

Chi-Ya Chang is an author at National Yang Ming Chiao Tung University specializing in purchase intention modeling, marketing strategy, and purchase intention analysis.

Publications per year

2016–2016

1

Publications

1

Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity

Chia‐Lin Hsu, Chi-Ya Chang, Chutinart Yansritakul · Journal of Retailing and Consumer Services · 2016 · 520 citations

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