Concepedia

Chih-Ching Yu

CY

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Publications

2

Citations

162

H-Index

2

Active since

2013

Affiliations

Chinese Culture University(Current)

Chih-Ching Yu is an author at Chinese Culture University specializing in customer satisfaction, interactive marketing, and management.

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Publications per year

2013–2013

2

Publications

2

Exploring the continuance intention of social networking websites: an empirical research

Chia‐Lin Hsu, Chih-Ching Yu, Couchen Wu · Information Systems and e-Business Management · 2013 · 96 citations

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How brand image, country of origin, and self-congruity influence internet users' purchase intention

Chih-Ching Yu, Pei-Jou Lin, Chun-Shuo Chen · Social Behavior and Personality An International Journal · 2013 · 66 citations · Full text

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