Concepedia
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Publications
1
Citations
66
H-Index
Active since
2013
Pei-Jou Lin is an author specializing in brand equity, fashion, and interactive marketing.
Top concepts
CultureFashionBusinessMarketingManagementBrand EquityBrand AwarenessConsumer BehaviorConsumer ResearchPurchase Intention
Publications per year
2013–2013
How brand image, country of origin, and self-congruity influence internet users' purchase intention
Chih-Ching Yu, Pei-Jou Lin, Chun-Shuo Chen · Social Behavior and Personality An International Journal · 2013 · 66 citations · Full text
Marketing, Customer Satisfaction, Culture +15
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