Concepedia

Yuna Kim

YK

4

Publications

108

Citations

4

H-Index

2015

Active since

Affiliations

California State University, Fullerton(Current)

Yuna Kim is an author at California State University, Fullerton specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementInteractive MarketingArtsDesignBrandingSocial MediaCommunicationBrand StrategyMedia Marketing

Publications per year

2015–2018

4

Publications

4

Teaching Design Thinking in Marketing: Linking Product Design and Marketing Strategy in a Product Development Class

Steven Chen, Ray L. Benedicktus, Yuna Kim et al. · Journal of Marketing Education · 2018 · 44 citations

Brand Strategy, Education, Design Thinking Approaches +19

Brand-embedded interaction: a dynamic and personalized interaction for co-creation

Yuna Kim, Rebecca J. Slotegraaf · Marketing Letters · 2015 · 27 citations

Engineering, Personal Branding, Interaction Technique +8

Language, brand and speech acts on Twitter

Jennifer D. Chandler, Rommel O. Salvador, Yuna Kim · Journal of Product & Brand Management · 2018 · 20 citations

Social Medium Monitoring, Digital Marketing, Speech Acts +24

HOW SOCIAL COMMUNITY AND SOCIAL PUBLISHING INFLUENCE NEW PRODUCT LAUNCH: THE CASE OF TWITTER DURING THE PLAYSTATION 4 AND XBOX ONE LAUNCHES

Yuna Kim, Jennifer D. Chandler · The Journal of Marketing Theory and Practice · 2018 · 17 citations

Social Medium Monitoring, Digital Marketing, Consumer Study +22

Rows per page

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