Concepedia
Statistics
Publications
18
Citations
1.3K
H-Index
15
Active since
2010
Affiliations
Villanova University(Current)
University of Arkansas at Fayetteville
Kennesaw State University
University of Houston
Hongik University
Yoon‐Na Cho is an author at Villanova University specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessConsumer BehaviorEngineeringSustainabilityCustomer SatisfactionSustainable DevelopmentHealth
Publications per year
2010–2022
To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior
Yoon‐Na Cho, Anastasia Thyroff, Molly Inhofe Rapert et al. · Journal of Business Research · 2012 · 373 citations
Culture, Behavioral Sciences, Social Identity +10
Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being
Shalini Bahl, George R. Milne, Spencer M. Ross et al. · Journal of Public Policy & Marketing · 2016 · 259 citations
Well-being (Indigenous Health), Empathy, Consumption Process +20
Different Shades of Green Consciousness: The Interplay of Sustainability Labeling and Environmental Impact on Product Evaluations
Yoon‐Na Cho · Journal of Business Ethics · 2014 · 94 citations
Greenwashing, Green Marketing, Engineering +14
It's a match when green meets healthy in sustainability labeling
Yoon‐Na Cho, Ernest Baskin · Journal of Business Research · 2018 · 82 citations
Green Growth, Green Marketing, Engineering +11
The impact of emotional labor in a retail environment
Yoon‐Na Cho, Brian N. Rutherford, Jungkun Park · Journal of Business Research · 2012 · 60 citations
Job Satisfaction, Customer Satisfaction, Workforce Development +9
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