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To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior

CultureBehavioral SciencesSocial IdentityEngineeringEnvironmental BehaviorSustainable DevelopmentEnvironmental PsychologyExploring IndividualismApplied Social PsychologySustainabilityPro-environmental BehaviorGreen Decision-makingSocial Sciences