Anastasia Thyroff

To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior

Yoon‐Na Cho, Anastasia Thyroff, Molly Inhofe Rapert et al. · Journal of Business Research · 2012 · 373 citations

Culture, Behavioral Sciences, Social Identity +10

Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public versus Private Gaming Contexts

Jennifer Christie Siemens, Scott Smith, Dan Fisher et al. · Journal of Interactive Marketing · 2015 · 67 citations

Weighing in on Fast Food Consumption: The Effects of Meal and Calorie Disclosures on Consumer Fast Food Evaluations

Andrea Heintz Tangari, Scot Burton, Elizabeth Howlett et al. · Journal of Consumer Affairs · 2010 · 56 citations · Full text

Nutrition, Nutrition Literacy, Consumer Study +19

The generous consumer: Interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions

Molly Inhofe Rapert, Anastasia Thyroff, Sarah C. Grace · Journal of Business Research · 2020 · 49 citations

Behavioral Decision Making, Consumer Motivation, Consumer Study +17

Self-enhancement and individual competitiveness as mediators in the materialism/consumer satisfaction relationship

Anastasia Thyroff, William E. Kilbourne · Journal of Business Research · 2018 · 40 citations

Customer Satisfaction, Consumer Culture, Materialism/consumer Satisfaction Relationship +7