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The generous consumer: Interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions

Behavioral Decision MakingConsumer MotivationConsumer StudySocial PsychologyConsumer ResearchSocial InfluenceBuying BehaviorSocial SciencesManagementConsumer BehaviorConsumer Decision MakingBehavioral SciencesAltruismPro-social DispositionsMarketingCause-related Purchase IntentionsGenerous ConsumerProsocial BehaviorSocial BehaviorConsumer Attitude