Concepedia
Statistics
Publications
3
Citations
157
H-Index
Active since
2014
Affiliations
University of Kentucky(Current)
Florida State University
Westminster College - Pennsylvania
Christine Ye is an author at University of Kentucky specializing in management, marketing, and consumer research.
Top concepts
MarketingManagementConsumer ResearchHealthBusinessFood ChoiceFood MarketingConsumer BehaviorSocial ResponsibilityConsumer Decision Making
Publications per year
2014–2020
When Companies Do Good, Are Their Products Good for You? How Corporate Social Responsibility Creates a Health Halo
John Peloza, Christine Ye, William J. Montford · Journal of Public Policy & Marketing · 2014 · 93 citations
Socially Responsible Product, Their Products Good, Consumer Study +24
The Role of Corporate Social Responsibility in Consumer Evaluation of Nutrition Information Disclosure by Retail Restaurants
Christine Ye, J. Joseph Cronin, John Peloza · Journal of Business Ethics · 2014 · 32 citations
Food Choice, Nutrition, Food Marketing +10
How online trust evolves over time: The role of social perception
Christine Ye, Charles F. Hofacker, John Peloza et al. · Psychology and Marketing · 2020 · 32 citations
Customer Experience, Customer Satisfaction, Behavioral Decision Making +30
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