Concepedia
Statistics
Publications
8
Citations
477
H-Index
Active since
2014
Affiliations
Jacksonville University(Current)
University of Nevada, Reno
University of Lethbridge
Florida State University
William J. Montford is an author at Jacksonville University specializing in management, business, and finance.
Top concepts
BusinessManagementGenderFinanceFinancial RiskSocial SciencesBehavioral EconomicsFinancial Decision-makingMarketingFood Choice
Publications per year
2014–2023
How gender and financial self‐efficacy influence investment risk taking
William J. Montford, Ronald E. Goldsmith · International Journal of Consumer Studies · 2015 · 220 citations
Role Financial Self‐efficacy, Gender Studies, Risk-taking Behavior +15
When Companies Do Good, Are Their Products Good for You? How Corporate Social Responsibility Creates a Health Halo
John Peloza, Christine Ye, William J. Montford · Journal of Public Policy & Marketing · 2014 · 93 citations
Socially Responsible Product, Their Products Good, Consumer Study +24
Religion's influence on the financial well‐being of consumers: A conceptual framework and research agenda
Samer Sarofim, Elizabeth A. Minton, Amabel Hunting et al. · Journal of Consumer Affairs · 2020 · 54 citations
Research Agenda, Personal Control, Abstract Religion +14
The impact of masculinity stress on preferences and willingness-to-pay for red meat
Rhiannon MacDonnell Mesler, R. Bret Leary, William J. Montford · Appetite · 2021 · 34 citations
Food Choice, Economics, Choice Model +10
The impact of implicit self-theories and loss salience on financial risk
William J. Montford, R. Bret Leary, Duane M. Nagel · Journal of Business Research · 2019 · 29 citations
Loss Salience, Implicit Self-theories, Financial Economics +11
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