Jong‐Ho Lee

Synergy effects of innovation on firm performance

Ryeo-Won Lee, Jong‐Ho Lee, Tony C. Garrett · Journal of Business Research · 2017 · 311 citations

Management, Innovation Management, Strategic Management +14

The effect of Augmented Reality on purchase intention of beauty products: The roles of consumers’ control

Jeong Bin Whang, Ji Hee Song, Boreum Choi et al. · Journal of Business Research · 2021 · 153 citations

Business, Marketing, Marketing Management +11

Do online brand communities help build and maintain relationships with consumers? A network theory approach

Hyun Joung Lee, Doo‐Hee Lee, Charles R. Taylor et al. · Journal of Brand Management · 2011 · 58 citations

Business, Marketing, Marketing Management +14

Interacting with Chatbots: Message type and consumers' control

Jeong-Bin Whang, Ji Hee Song, Jong‐Ho Lee et al. · Journal of Business Research · 2022 · 49 citations

Social Sciences, Communication, Interaction Design +10

Effects of personalized e-mail messages on privacy risk: Moderating roles of control and intimacy

Ji Hee Song, Hye Young Kim, Sahangsoon Kim et al. · Marketing Letters · 2014 · 41 citations

Social Sciences, Communication, Social Psychology +16