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Hyun Joung Lee

HJ

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Publications

1

Citations

58

H-Index

1

Active since

2011

Affiliations

Korea University(Current)

Hyun Joung Lee is an author at Korea University specializing in interactive marketing, brand building, and brand equity.

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Publications per year

2011–2011

1

Publications

1

Do online brand communities help build and maintain relationships with consumers? A network theory approach

Hyun Joung Lee, Doo‐Hee Lee, Charles R. Taylor et al. · Journal of Brand Management · 2011 · 58 citations

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