Doo‐Hee Lee

Comparison of the structural, spectroscopic and phenanthrene binding characteristics of humic acids from soils and lake sediments

Jin Hur, Doo‐Hee Lee, Hyun-Sang Shin · Organic Geochemistry · 2009 · 124 citations

Organic Geochemistry, Environmental Chemistry, Biogeochemistry +9

The effect of non-stereotypical gender role advertising on consumer evaluation

Kyounghee Chu, Doo‐Hee Lee, Ji Yoon Kim · International Journal of Advertising · 2015 · 118 citations

Gendered Perception, Behavioral Decision Making, Consumer Study +24

Do online brand communities help build and maintain relationships with consumers? A network theory approach

Hyun Joung Lee, Doo‐Hee Lee, Charles R. Taylor et al. · Journal of Brand Management · 2011 · 58 citations

Marketing, Customer Satisfaction, Network Theory Approach +13

Chemically Triggered Synthesis, Remodeling, and Degradation of Soft Materials

Xiaolong Sun, Malgorzata Chwatko, Doo‐Hee Lee et al. · Journal of the American Chemical Society · 2020 · 47 citations · Full text

Cross-linked Hydrogel, Macromolecular Chemistry, Engineering +19

Are Banner Advertisements in Online Games Effective?

Minsun Yeu, Hee-Sook Yoon, Charles R. Taylor et al. · Journal of Advertising · 2013 · 46 citations

Online Gaming, Behavioral Decision Making, Digital Marketing +25