Concepedia

Minsun Yeu

MY

4

Publications

106

Citations

4

H-Index

2013

Active since

Affiliations

Korea University(Current)

University of Ulsan

Minsun Yeu is an author at Korea University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchCognitionPsychologySocial SciencesSocial CognitionCognitive ScienceConsumer BehaviorDigital Marketing

Publications per year

2013–2023

4

Publications

4

Are Banner Advertisements in Online Games Effective?

Minsun Yeu, Hee-Sook Yoon, Charles R. Taylor et al. · Journal of Advertising · 2013 · 46 citations

Online Gaming, Behavioral Decision Making, Digital Marketing +25

Relationship between Corporate Philanthropy and Consumer Loyalty-The Mediating Role of Gratitude, Trust and Commitment: South Korean Consumer Perspectives

Jong‐Chul Park, Jieun Choi, Minsun Yeu · Academy of Marketing Studies journal · 2016 · 29 citations

Corporate Reputation, Consumer Research, Corporate Political Activity +22

Brain–computer interface to predict impulse buying behavior using functional near-infrared spectroscopy

SuJin Bak, Yunjoo Jeong, Minsun Yeu et al. · Scientific Reports · 2022 · 17 citations · Full text

Can mental imagery enhance review helpfulness and product evaluation? The role of contextual background and mental simulation

Jae Eun Jeong, Minsun Yeu · Journal of Research in Interactive Marketing · 2023 · 14 citations

Digital Marketing, Consumer Study, Consumer Research +30

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