Hee-Sook Yoon is an author at Korea University specializing in interactive marketing, game design, and social cognition.
Top concepts
GamesMemoryCognitionMarketingManagementPersuasionPsychologyAdvertisingGame DesignOnline Games
Publications per year
2013–2013
1
1
Are Banner Advertisements in Online Games Effective?
Minsun Yeu, Hee-Sook Yoon, Charles R. Taylor et al. · Journal of Advertising · 2013 · 46 citations
Online Gaming, Behavioral Decision Making, Digital Marketing +25
Rows per page
1–1 of 1