Kyounghee Chu

The effect of non-stereotypical gender role advertising on consumer evaluation

Kyounghee Chu, Doo‐Hee Lee, Ji Yoon Kim · International Journal of Advertising · 2015 · 118 citations

Gendered Perception, Behavioral Decision Making, Consumer Study +24

A store brand’s country-of-origin or store image: what matters to consumers?

Tony C. Garrett, Sungkyu Lee, Kyounghee Chu · International Marketing Review · 2017 · 38 citations

Digital Marketing, Relative Importance, Consumer Research +20

The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification

Kyounghee Chu, Do-Hee Lee, Ji Yoon Kim · Journal of Business Research · 2017 · 32 citations

Advertising, Management, Consumer Research +9

Social Network Services Addiction in the Workplace

Youngkeun Choi, Kyounghee Chu, Eun‐Jung Choi · Journal of Asian Finance Economics and Business · 2019 · 16 citations · Full text

Organizational Communication, Addiction, Sociology +9

When Is Information Quality More Important?

Xina Yuan, Kyounghee Chu, Shun Cai · Journal of Global Information Management · 2018 · 13 citations

Total Quality Management, Customer Satisfaction, E-commerce +20