Adelaide Naa Amerley Kastner

Social media resources and export performance: the role of trust and commitment

Mahmoud Abdulai Mahmoud, Matilda Adams, Aidatu Abubakari et al. · International Marketing Review · 2020 · 58 citations

Digital Marketing, International Marketing, Social Influence +22

Social capital and export performance of SMEs in Ghana: the role of firm capabilities

Roseline Barbara Easmon, Adelaide Naa Amerley Kastner, Charles Blankson et al. · African Journal of Economic and Management Studies · 2019 · 42 citations

Firm Performance, International Marketing, Competitive Advantage +21

Market orientation: a key to survival and competitive advantage in Ghana’s private universities

Peter Anabila, Adelaide Naa Amerley Kastner, Cynthia A. Bulley et al. · Journal of Marketing for HIGHER EDUCATION · 2019 · 25 citations

Culture and country choice of international students: evidence from Ghana

Mahmoud Abdulai Mahmoud, Elizabeth Oppong, Daniel Twimasie et al. · Journal of Marketing for HIGHER EDUCATION · 2019 · 19 citations

Consumer xenocentrism and foreign goods purchase intention in an emerging economy

Mahmoud Abdulai Mahmoud, Tracy Nana Ebaskwa Mallen-Ntiador, Dominic Andoh et al. · International Journal of Emerging Markets · 2021 · 16 citations

Customer Satisfaction, International Marketing, Consumer Study +19