Peter Anabila

Service Quality and Customer Loyalty in Ghana’s Hotel Industry: The Mediation Effects of Satisfaction and Delight

Peter Anabila, Leeford Edem Kojo Ameyibor, Michael Mba Allan et al. · Journal of Quality Assurance in Hospitality & Tourism · 2021 · 74 citations

Customer Satisfaction, Service Quality, Service Research +14

Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust

Emmanuel Silva Quaye, Cleopatra Taoana, Russell Abratt et al. · Journal of Brand Management · 2022 · 46 citations

Relationship Marketing, Brand Relationship Quality, Management +8

Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective

Peter Anabila · Journal of Marketing Communications · 2019 · 45 citations

Relationship Marketing Practices and Customer Loyalty: Evidence from the Banking Industry in Ghana

Peter Anabila, Bedman Narteh, Ernest Yaw Tweneboah‐Koduah · 2012 · 35 citations

Patients’ perceptions of healthcare quality in Ghana

Peter Anabila, Desmond Kwadjo Kumi, Janet Anome · International Journal of Health Care Quality Assurance · 2019 · 34 citations