Concepedia

Emmanuel Silva Quaye

ES

Statistics

Publications

11

Citations

338

H-Index

11

Active since

2021

Affiliations

University of the Witwatersrand(Current)

University of Professional Studies

George Mason University

Bindura University of Science Education

Emmanuel Silva Quaye is an author at University of the Witwatersrand specializing in business, marketing management, and marketing.

Publications per year

2021–2024

11

Publications

11

The effect of online customer reviews and celebrity endorsement on young female consumers’ purchase intentions

Theresa Macheka, Emmanuel Silva Quaye, Neo Ligaraba · Young Consumers Insight and Ideas for Responsible Marketers · 2023 · 83 citations · Full text

Business, Marketing, Marketing Management +16

Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust

Emmanuel Silva Quaye, Cleopatra Taoana, Russell Abratt et al. · Journal of Brand Management · 2022 · 54 citations

Business, Marketing, Marketing Management +16

Investigating the impact of religiosity on entrepreneurial intentions

Nancy McIntyre, Emmanuel Silva Quaye, Thomas Anning‐Dorson et al. · Journal of Business Research · 2022 · 47 citations

Business, Entrepreneurship, Religion +11

Evaluating key antecedents and consequences of the perceived helpfulness of online consumer reviews: A South African study

Molise Moloi, Emmanuel Silva Quaye, Yvonne Saini · Electronic Commerce Research and Applications · 2022 · 29 citations

Business, Marketing, Marketing Management +17

Pathways to Global versus Local Brand Preferences: The Roles of Cultural Identity and Brand Perceptions in Emerging African Markets

Abena A. Yeboah-Banin, Emmanuel Silva Quaye · Journal of Global Marketing · 2021 · 27 citations

Business, Marketing, Marketing Management +12

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