Emmanuel Silva Quaye

The effect of online customer reviews and celebrity endorsement on young female consumers’ purchase intentions

Theresa Macheka, Emmanuel Silva Quaye, Neo Ligaraba · Young Consumers Insight and Ideas for Responsible Marketers · 2023 · 73 citations · Full text

Digital Marketing, Online Customer Reviews, Consumer Study +28

Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust

Emmanuel Silva Quaye, Cleopatra Taoana, Russell Abratt et al. · Journal of Brand Management · 2022 · 46 citations

Relationship Marketing, Brand Relationship Quality, Management +8

Investigating the impact of religiosity on entrepreneurial intentions

Nancy McIntyre, Emmanuel Silva Quaye, Thomas Anning‐Dorson et al. · Journal of Business Research · 2022 · 41 citations

Religiosity, Entrepreneurship Research, Business +2

Evaluating key antecedents and consequences of the perceived helpfulness of online consumer reviews: A South African study

Molise Moloi, Emmanuel Silva Quaye, Yvonne Saini · Electronic Commerce Research and Applications · 2022 · 28 citations

Customer Satisfaction, Consumer Study, Consumer Research +16

Pathways to Global versus Local Brand Preferences: The Roles of Cultural Identity and Brand Perceptions in Emerging African Markets

Abena A. Yeboah-Banin, Emmanuel Silva Quaye · Journal of Global Marketing · 2021 · 25 citations

International Marketing, Consumer Research, Brand Strategy +22