Concepedia

Neo Ligaraba

NL

Statistics

Publications

4

Citations

136

H-Index

4

Active since

2022

Affiliations

University of the Witwatersrand(Current)

University of Zimbabwe

Neo Ligaraba is an author at University of the Witwatersrand specializing in interactive marketing, consumer behavior, and communication.

Top concepts

MarketingManagementCommunicationConsumer BehaviorConsumer ResearchDigital MarketingInteractive MarketingAdvertisingMedia MarketingMarketing Insights

Publications per year

2022–2024

4

Publications

4

The effect of online customer reviews and celebrity endorsement on young female consumers’ purchase intentions

Theresa Macheka, Emmanuel Silva Quaye, Neo Ligaraba · Young Consumers Insight and Ideas for Responsible Marketers · 2023 · 73 citations · Full text

Digital Marketing, Online Customer Reviews, Consumer Study +28

Factors influencing re-usage intention of online and mobile grocery shopping amongst young adults in South Africa

Neo Ligaraba, Brighton Nyagadza, Danie Dӧrfling et al. · Arab Gulf Journal of Scientific Research · 2022 · 26 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +16

Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective

Neo Ligaraba, Tinashe Chuchu, Brighton Nyagadza · Cogent Business & Management · 2023 · 21 citations · Full text

Behavioral Decision Making, Digital Marketing, Critical Review +20

Brand authenticity influence on young adults’ luxury sneakers brand preference: the mediating role of brand image

Neo Ligaraba, Joy Cheng, Nompumelelo Fortunate Ndungwane et al. · Future Business Journal · 2024 · 16 citations · Full text

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