Concepedia

Brighton Nyagadza

BN

Statistics

Publications

46

Citations

1.3K

H-Index

22

Active since

2019

Affiliations

University of Zimbabwe(Current)

University of Johannesburg

University of the Witwatersrand

Midlands State University

University of the Free State

Brighton Nyagadza is an author at University of Zimbabwe specializing in business, marketing, and consumer behavior.

Publications per year

2019–2025

46

Publications

46

Sustainable digital transformation for ambidextrous digital firms: systematic literature review, meta-analysis and agenda for future research directions

Brighton Nyagadza · Sustainable Technology and Entrepreneurship · 2022 · 95 citations · Full text

Business, Marketing, Strategic Management +15

Digital technologies, Fourth Industrial Revolution (4IR) & Global Value Chains (GVCs) nexus with emerging economies’ future industrial innovation dynamics

Brighton Nyagadza, Rumbidzai Pashapa, Anyway Chare et al. · Cogent Economics & Finance · 2022 · 79 citations · Full text

Management, Economics, Innovation Management +12

Challenges hindering women entrepreneurship sustainability in rural livelihoods: Case of Manicaland province

Rahabhi Mashapure, Brighton Nyagadza, Lovemore Chikazhe et al. · Cogent Social Sciences · 2022 · 79 citations · Full text

Social Sciences, Entrepreneurship, Community Development +14

Green reverse logistics technology impact on agricultural entrepreneurial marketing firms’ operational efficiency and sustainable competitive advantage.

Ernest Mugoni, Brighton Nyagadza, Precious Kuziva Hove · Sustainable Technology and Entrepreneurship · 2022 · 71 citations · Full text

Management, Entrepreneurship, Marketing +16

Search engine marketing and social media marketing predictive trends

Brighton Nyagadza · Journal of Digital Media & Policy · 2020 · 70 citations

Business, Marketing, Marketing Management +14

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