Yvonne Saini

Consumer awareness and usage of islamic banking products in South Africa

Yvonne Saini, Geoff Bick, Loonat Abdulla · South African Journal of Economic and Management Sciences · 2011 · 70 citations · Full text

Customer Satisfaction, Islamic Banking Products, Advertising +13

The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands

Yvonne Saini, John Lynch · International Journal of Research in Marketing · 2016 · 34 citations

Customer Satisfaction, Online Customer Behavior, Consumer Study +13

Evaluating key antecedents and consequences of the perceived helpfulness of online consumer reviews: A South African study

Molise Moloi, Emmanuel Silva Quaye, Yvonne Saini · Electronic Commerce Research and Applications · 2022 · 28 citations

Customer Satisfaction, Consumer Study, Consumer Research +16

Brand positioning and business performance of alcoholic beverage firms in an emerging market context: the mediation effect of brand equity

Leeford Edem Kojo Ameyibor, Peter Anabila, Yvonne Saini · International Journal of Wine Business Research · 2021 · 20 citations

Consumer Research, Brand Strategy, Management +16

Predicting organisational commitment: The role of line manager communication, employee trust and job satisfaction

Tatiana Ndlovu, Emmanuel Silva Quaye, Yvonne Saini · South African Journal of Business Management · 2021 · 16 citations · Full text

Customer Satisfaction, Organizational Characteristic, Human Resource Management +18