Geoff Bick

The Corporate Identity Management Process Revisited

Geoff Bick, Marciene C. Jacobson, Russell Abratt · Journal of Marketing Management · 2003 · 114 citations

Increasing shareholder value through building Customer and Brand Equity

Geoff Bick · Journal of Marketing Management · 2009 · 78 citations

Marketing, Building Customer, Management +14

Consumer awareness and usage of islamic banking products in South Africa

Yvonne Saini, Geoff Bick, Loonat Abdulla · South African Journal of Economic and Management Sciences · 2011 · 70 citations · Full text

Customer Satisfaction, Islamic Banking Products, Advertising +13

Valuing Brands and Brand Equity: Methods and Processes

Russell Abratt, Geoff Bick · NSUWorks (Nova Southeastern University) · 2003 · 53 citations

Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector

Ragna Nilssen, Geoff Bick, Russell Abratt · Journal of Brand Management · 2018 · 49 citations

Sustainable Consumption, Engineering, Relative Importance +17