Concepedia
Statistics
Publications
9
Citations
242
H-Index
Active since
2013
Affiliations
University of Ghana(Current)
University of Leeds
Kwame Nkrumah University of Science and Technology
Loughborough University
University of Nottingham
Abena A. Yeboah-Banin is an author at University of Ghana specializing in management, business, and marketing.
Top concepts
BusinessManagementMarketingCultureConsumer ResearchArtsStrategyJournalismBrand EquityMedia Studies
Publications per year
2013–2022
Salesperson improvisation: Antecedents, performance outcomes, and boundary conditions
Abena A. Yeboah-Banin, Nathaniel Boso, Magnus Hultman et al. · Industrial Marketing Management · 2016 · 82 citations · Full text
Demand- and supply-side perspectives of city branding: A qualitative investigation
Magnus Hultman, Abena A. Yeboah-Banin, Liam Formaniuk · Journal of Business Research · 2016 · 39 citations
Marketing, City Branding, Management +5
Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters
Paul Hughes, Anne L. Souchon, Ekaterina Nemkova et al. · Industrial Marketing Management · 2018 · 31 citations · Full text
Productivity, Economics, Quadratic Effects +12
Pathways to Global versus Local Brand Preferences: The Roles of Cultural Identity and Brand Perceptions in Emerging African Markets
Abena A. Yeboah-Banin, Emmanuel Silva Quaye · Journal of Global Marketing · 2021 · 25 citations
International Marketing, Consumer Research, Brand Strategy +22
Linking improvisational behavior to customer satisfaction: the relational dynamics
Magnus Hultman, Abena A. Yeboah-Banin, Nathaniel Boso · Journal of Business and Industrial Marketing · 2019 · 15 citations
Customer Experience, Relationship Marketing, Customer Satisfaction +14
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