Concepedia

Cleopatra Taoana

CT

Statistics

Publications

1

Citations

46

H-Index

1

Active since

2022

Affiliations

George Mason University(Current)

Cleopatra Taoana is an author at George Mason University specializing in brand loyalty, management, and brand management.

Top concepts

Publications per year

2022–2022

1

Publications

1

Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust

Emmanuel Silva Quaye, Cleopatra Taoana, Russell Abratt et al. · Journal of Brand Management · 2022 · 46 citations

, , +8

1–1 of 1