Concepedia
Statistics
Publications
7
Citations
207
H-Index
Active since
2019
Affiliations
University of Ghana(Current)
University of Cape Coast
Matilda Adams is an author at University of Ghana specializing in management, marketing, and business.
Top concepts
MarketingManagementBusinessSocial MarketingMarketing CommunicationBrandingSocial MediaPublic HealthMedia MarketingSocial Influence
Publications per year
2019–2025
Social media resources and export performance: the role of trust and commitment
Mahmoud Abdulai Mahmoud, Matilda Adams, Aidatu Abubakari et al. · International Marketing Review · 2020 · 58 citations
Digital Marketing, International Marketing, Social Influence +22
Using Theory in Social Marketing to Predict Waste Disposal Behaviour among Households in Ghana
Ernest Yaw Tweneboah‐Koduah, Matilda Adams, Kwamina Minta Nyarku · Journal of African Business · 2019 · 43 citations
Achieving university libraries user loyalty through user satisfaction: the role of service quality
Kojo Kakra Twum, Matilda Adams, Stephen Budu et al. · Journal of Marketing for HIGHER EDUCATION · 2020 · 37 citations
Customer Satisfaction, Service Quality, Service Research +12
“Mind the gap”: to succeed in marketing politics, think of social media innovation
Patrick Amfo Anim, Frederick Okyere Asiedu, Matilda Adams et al. · Journal of Consumer Marketing · 2019 · 21 citations
Digital Marketing, Media Innovation, Social Marketing +27
The role of theories in social marketing in predicting physical activity behavior among the youth
Ernest Yaw Tweneboah‐Koduah, Matilda Adams, George Acheampong · Journal of Social Marketing · 2019 · 20 citations
Customer Satisfaction, Physical Activity, Social Marketing +17
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