Aidatu Abubakari

Do green knowledge and attitude influence the youth's green purchasing? Theory of planned behavior

George Kofi Amoako, Robert Kwame Dzogbenuku, Aidatu Abubakari · International Journal of Productivity and Performance Management · 2020 · 204 citations

Customer Satisfaction, Green Marketing, Behavioral Decision Making +19

An analysis of the effects of customer satisfaction and engagement on social media on repurchase intention in the hospitality industry

Mohammed Majeed, Charles Asare, Alhassan Fatawu et al. · Cogent Business & Management · 2022 · 114 citations · Full text

Customer Experience, Customer Satisfaction, Smartpls Software +15

Social media resources and export performance: the role of trust and commitment

Mahmoud Abdulai Mahmoud, Matilda Adams, Aidatu Abubakari et al. · International Marketing Review · 2020 · 58 citations

Digital Marketing, International Marketing, Social Influence +22

Exploring customer loyalty following service recovery: a replication study in the Ghanaian hotel industry

George Oppong Appiagyei Ampong, Aidatu Abubakari, Mohammed Majeed et al. · Journal of Hospitality and Tourism Insights · 2020 · 27 citations

Customer Satisfaction, Perceived Justice, Consumer Research +16

Green perceived value and consumer attitudes in the light of the SDGs: a replication study from a developing economy

Stephen Mahama Braimah, George Kofi Amoako, Aidatu Abubakari et al. · Society and Business Review · 2022 · 23 citations

Customer Satisfaction, Green Marketing, Greenwashing +23