Concepedia

George Kofi Amoako

GK

36

Publications

1.6K

Citations

23

H-Index

2011

Active since

Affiliations

Central University(Current)

University of Professional Studies

Ghana Communication Technology University

University of Ghana

Lancaster University Ghana

George Kofi Amoako is an author at Central University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingCustomer SatisfactionConsumer ResearchBrand StrategyBrand ManagementBrand DevelopmentBusiness StrategyMarketing Strategy

Publications per year

2011–2024

36

Publications

36

Do green knowledge and attitude influence the youth's green purchasing? Theory of planned behavior

George Kofi Amoako, Robert Kwame Dzogbenuku, Aidatu Abubakari · International Journal of Productivity and Performance Management · 2020 · 204 citations

Customer Satisfaction, Green Marketing, Behavioral Decision Making +19

Application of Frederick Herzberg's Two-Factor theory in assessing and understanding employee motivation at work: a Ghanaian Perspective

Kwasi Dartey‐Baah, George Kofi Amoako · European Journal of Business and Management · 2011 · 170 citations

Education, Human Resource Management, Worker Well-being +18

A conceptual framework

George Kofi Amoako · Management of Environmental Quality An International Journal · 2019 · 124 citations

Environmental Performance, Sustainable Development, Education +20

Green marketing and the SDGs: emerging market perspective

George Kofi Amoako, Robert Kwame Dzogbenuku, Joshua Doe et al. · Marketing Intelligence & Planning · 2020 · 123 citations

Customer Satisfaction, Green Marketing, International Marketing +18

Stakeholder role in tourism sustainability: the case of Kwame Nkrumah Mausoleum and centre for art and culture in Ghana

George Kofi Amoako, Theresa Obuobisa‐Darko, Sylvia Ohene Marfo · International Hospitality Review · 2021 · 66 citations · Full text

Tourism Management, Cultural Heritage, Sustainable Development +27

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