Charles Asare

Publications

124

Citations

H-Index

2022

Active since

Affiliations

Ghana Communication Technology University(Current)

University of Ghana

Tamale Teaching Hospital

Tamale Technical University

Charles Asare is an author at Ghana Communication Technology University specializing in consumer engagement, consumer behavior, and interactive marketing.

ORCID

Top concepts

BusinessMarketingManagementSocial MediaConsumer BehaviorConsumer ResearchConsumer EngagementHospitality IndustryCustomer SatisfactionHospitality Marketing

Publications per year

2022–2023

Publications

An analysis of the effects of customer satisfaction and engagement on social media on repurchase intention in the hospitality industry

Mohammed Majeed, Charles Asare, Alhassan Fatawu et al. · Cogent Business & Management · 2022 · 114 citations · Full text

Customer Experience, Customer Satisfaction, Smartpls Software +15

Salesforce Social Media Use, Adaptive Selling Behaviour and Consumer Outcomes in Consumer Electronics: An Emerging Market Perspective

Mohammed Majeed, Seidu Alhassan, Charles Asare et al. · Journal of African Business · 2023 · 10 citations

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