Concepedia
Statistics
Publications
7
Citations
269
H-Index
Active since
2016
Affiliations
Michigan State University(Current)
Beijing Normal-Hong Kong Baptist University
Nanyang Technological University
Wonkyung Kim is an author at Michigan State University specializing in communication, arts, and interactive marketing.
Top concepts
ArtsCommunicationMarketingManagementSocial MediaDigital MarketingInteractive MarketingJournalismAdvertisingBrand Awareness
Publications per year
2016–2023
Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building
Chen Lou, Quan Xie, Yang Feng et al. · Journal of Product & Brand Management · 2019 · 79 citations
Digital Marketing, Brand Strategy, Consumer Research +24
Pathways to Virality: Psychophysiological Responses Preceding Likes,Shares, Comments, and Status Updates on Facebook
Saleem Alhabash, Nasser Almutairi, Chen Lou et al. · Media Psychology · 2018 · 75 citations
Social Medium Monitoring, Online Communication, Status Updates +28
Saw It on Facebook, Drank It at the Bar! Effects of Exposure to Facebook Alcohol Ads on Alcohol-Related Behaviors
Saleem Alhabash, Anna R. McAlister, Wonkyung Kim et al. · Journal of Interactive Advertising · 2016 · 36 citations
How virtual influencers’ identities are shaped on Chinese social media: A case study of Ling
Lijun Luo, Wonkyung Kim · Global Media and China · 2023 · 34 citations · Full text
Digital Society, Digital Marketing, Emerging Media +31
Click, click, ad: the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content
Anastasia Kononova, Wonkyung Kim, Eunsin Joo et al. · International Journal of Advertising · 2020 · 25 citations
Digital Marketing, Targeted Advertising, Irrelevant Ads +20
1–5 of 7