Concepedia

Anupama Vohra

AV

6

Publications

241

Citations

6

H-Index

2013

Active since

Affiliations

University of Delhi(Current)

Anupama Vohra is an author at University of Delhi specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchBrandingEconomicsBrand StrategyBrand ManagementGlobal Marketing

Publications per year

2013–2022

6

Publications

6

From active participation to engagement in online communities: Analysing the mediating role of trust and commitment

Anupama Vohra, Neha Bhardwaj · Journal of Marketing Communications · 2017 · 73 citations

Customer engagement in an e-commerce brand community

Anupama Vohra, Neha Bhardwaj · Journal of Research in Interactive Marketing · 2019 · 73 citations

Customer Satisfaction, Social Media, Health Sciences +15

Green Marketing: Development of Construct and Its Evolution

Vishal Kumar Laheri, Hamendra Kumar Dangi, Anupama Vohra · Asia-Pacific Journal of Management Research and Innovation · 2014 · 30 citations

Green Marketing, Brand Strategy, Green Innovation +16

Consumer decision‐making styles and post purchase behaviour of poor for Fast Moving Consumer Goods

Arvind Kumar, Anupama Vohra, Hamendra Kumar Dangi · International Journal of Consumer Studies · 2016 · 25 citations

Consumer Economics, Behavioral Decision Making, Digital Marketing +24

Perception of physicians towards pharmaceutical promotion in India

Meenakshi Handa, Anupama Vohra, Vinita Srivastava · Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing · 2013 · 22 citations

Rows per page

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