Concepedia

Neha Bhardwaj

NB

6

Publications

222

Citations

6

H-Index

2017

Active since

Affiliations

Indian Institute of Management Rohtak(Current)

University of Delhi

Neha Bhardwaj is an author at Indian Institute of Management Rohtak specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorPurchase IntentionBehavioral Decision MakingHealthCultureFashion

Publications per year

2017–2023

6

Publications

6

From active participation to engagement in online communities: Analysing the mediating role of trust and commitment

Anupama Vohra, Neha Bhardwaj · Journal of Marketing Communications · 2017 · 73 citations

Customer engagement in an e-commerce brand community

Anupama Vohra, Neha Bhardwaj · Journal of Research in Interactive Marketing · 2019 · 73 citations

Customer Satisfaction, Social Media, Health Sciences +15

Load balancing in cloud computing using genetic algorithm

Monika Lagwal, Neha Bhardwaj · 2017 · 27 citations

Cluster Computing, Load Balancing (Computing), Engineering +17

A meta-analytical study on the role of religiosity on purchase intention in the theory of planned behavior

Jaspreet Kaur, Neha Bhardwaj, Reynal Fernandes et al. · Journal of Islamic marketing · 2022 · 18 citations

Culture, Consumer Culture, Behavioral Decision Making +14

Their Control will Make or Break the Sustainable Clothing Deal-A Study of the Moderating Impact of Actual Behavioural Control on the Purchase Intention-Behaviour Gap for Sustainable Clothing in India

Jaspreet Kaur, Neha Bhardwaj · Australasian Accounting Business and Finance Journal · 2021 · 17 citations · Full text

Socially Responsible Product, Sustainable Consumption, Green Marketing +20

Rows per page

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