Jaspreet Kaur

Consumer behavior in the metaverse

Jaspreet Kaur, Emmanuel Mogaji, Manisha Paliwal et al. · Journal of Consumer Behaviour · 2023 · 106 citations · Full text

Business, Marketing, Marketing Management +15

Sustainable consumption practices in Indian households: a saga of environment management linked to Indian ethos and generational differences

Jaspreet Kaur, Emmanuel Mogaji, Deepti Wadera et al. · Society and Business Review · 2022 · 67 citations

Social Sciences, Environmental Management, Environmental Social Science +13

Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory

Haroon Iqbal Maseeh, Deepak Sangroya, Charles Jebarajakirthy et al. · Psychology and Marketing · 2022 · 61 citations · Full text

Business, Marketing, Social Psychology +13

Exploring the Impact of Gamification Elements in Brand Apps on the Purchase Intention of Consumers

Jaspreet Kaur, Rambabu Lavuri, Ratri Parida et al. · Journal of Global Information Management · 2023 · 58 citations · Full text

Business, Marketing, Marketing Management +11

Impact of materialism on purchase intention of sustainable luxury goods: An empirical study in India

Jaspreet Kaur, Ratri Parida, Sanjukta Ghosh et al. · Society and Business Review · 2021 · 48 citations

Business, Marketing, Marketing Management +17