Deepti Wadera

Sustainable consumption practices in Indian households: a saga of environment management linked to Indian ethos and generational differences

Jaspreet Kaur, Emmanuel Mogaji, Deepti Wadera et al. · Society and Business Review · 2022 · 66 citations

Environment Management, Sustainable Consumption, Engineering +18

Purchase Intention Survey of Millennials Towards Online Fashion Stores

Rajbir Singh Sethi, Jaspreet Kaur, Deepti Wadera · Academy of Marketing Studies journal · 2018 · 46 citations

Customer Satisfaction, Digital Marketing, Consumer Study +20

Impulsive Buying Behavior in Online Fashion Apparel Shopping: An Investigation of the Influence of the Internal and External Factors among Indian Shoppers

Deepti Wadera, Vrinda Sharma · South Asian Journal of Management · 2018 · 45 citations

Impulsive Buying Behavior, Customer Satisfaction, Online Customer Behavior +14

Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants

Praveen Kumar Sattarapu, Deepti Wadera, Nguyen Phong Nguyen et al. · Journal of Consumer Behaviour · 2023 · 39 citations · Full text

Speech Sciences, Multilingualism, Communication +24

Impact of cause-affinity and CSR fit on consumer purchase intention

Sudipta Sen Gupta, Deepti Wadera · Society and Business Review · 2020 · 24 citations

Socially Responsible Product, Behavioral Decision Making, Consumer Study +21