Concepedia

Vrinda Sharma

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Publications

1

Citations

45

H-Index

1

Active since

2018

Vrinda Sharma is an author specializing in behavioral decision making, fashion, and interactive marketing.

Top concepts

FashionBusinessMarketingManagementConsumer BehaviorConsumer ResearchBehavioral ScienceCustomer SatisfactionInteractive MarketingBehavioral Decision Making

Publications per year

2018–2018

1

Publications

1

Impulsive Buying Behavior in Online Fashion Apparel Shopping: An Investigation of the Influence of the Internal and External Factors among Indian Shoppers

Deepti Wadera, Vrinda Sharma · South Asian Journal of Management · 2018 · 45 citations

Impulsive Buying Behavior, Customer Satisfaction, Online Customer Behavior +14

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