Concepedia

Vishal Kumar Laheri

VK

4

Publications

130

Citations

4

H-Index

2014

Active since

Affiliations

University of Delhi(Current)

Banaras Hindu University

Vishal Kumar Laheri is an author at University of Delhi specializing in management, green marketing, and marketing.

Top concepts

MarketingManagementGreen MarketingConsumer BehaviorBusinessSustainabilityConsumer ResearchPsychologyEngineeringGreenwashing

Publications per year

2014–2024

4

Publications

4

A multidimensional lens of environmental consciousness: towards an environmentally conscious theory of planned behavior

Vishal Kumar Laheri, Weng Marc Lim, Purushottam Kumar Arya et al. · Journal of Consumer Marketing · 2024 · 65 citations · Full text

Consumer Uncertainty, Green Marketing, Behavioral Decision Making +27

Green Marketing: Development of Construct and Its Evolution

Vishal Kumar Laheri, Hamendra Kumar Dangi, Anupama Vohra · Asia-Pacific Journal of Management Research and Innovation · 2014 · 30 citations

Green Marketing, Brand Strategy, Green Innovation +16

Consumer Adoption of Green Products and their Role in Resource Management

Pankaj Kumar Azad, Vishal Kumar Laheri · RePEc: Research Papers in Economics · 2014 · 22 citations

Green Marketing, Greenwashing, Engineering +24

Moderating Effect of Facilitators and Barriers for Purchase of Green Products in India

Vishal Kumar Laheri · Indian Journal of Marketing · 2020 · 13 citations

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