Purushottam Kumar Arya is an author at Ambedkar University Delhi specializing in behavioral decision making, consumer decision making, and consumer research.
Top concepts
MarketingManagementPsychologySustainabilityGreen MarketingSocial SciencesConsumer BehaviorConsumer ResearchBehavioral SciencePurchase Intention
Publications per year
2024–2024
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Vishal Kumar Laheri, Weng Marc Lim, Purushottam Kumar Arya et al. · Journal of Consumer Marketing · 2024 · 65 citations · Full text
Consumer Uncertainty, Green Marketing, Behavioral Decision Making +27
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