Concepedia

Meenakshi Handa

MH

Statistics

Publications

8

Citations

281

H-Index

8

Active since

2008

Affiliations

Guru Gobind Singh Indraprastha University(Current)

Meenakshi Handa is an author at Guru Gobind Singh Indraprastha University specializing in consumer behavior, business, and marketing.

Publications per year

2008–2020

8

Publications

8

Gender as a moderator of the relationship between materialism and fashion clothing involvement among Indian youth

Meenakshi Handa, Arpita Khare · International Journal of Consumer Studies · 2011 · 95 citations

Social Sciences, Gender Studies, Sociology +11

Young Adults of India-Online Surfers or Online Shoppers

Nirupma Gupta, Meenakshi Handa, Bharat Gupta · Journal of Internet Commerce · 2008 · 37 citations

Business, Marketing, Retail Management +9

Disconnect to detox: a study of smartphone addiction among young adults in India

Meenakshi Handa, Parul Ahuja · Young Consumers Insight and Ideas for Responsible Marketers · 2020 · 37 citations

Nursing, Behavioral Sciences, Psychology +13

Gender Influence on the Innovativeness of Young Urban Indian Online Shoppers

Meenakshi Handa, Nirupma Gupta · Vision The Journal of Business Perspective · 2009 · 33 citations

Business, Gender Studies, Marketing +5

A Study of the Relationship between Shopping Orientation and Online Shopping Behavior among Indian Youth

Meenakshi Handa, Nirupma Gupta · Journal of Internet Commerce · 2014 · 26 citations

Business, Marketing, Marketing Management +15

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