Concepedia

Arvind Kumar

AK

10

Publications

201

Citations

10

H-Index

2011

Active since

Affiliations

National Institute of Technology Rourkela(Current)

University of Delhi

Arvind Kumar is an author at National Institute of Technology Rourkela specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessEngineeringInteractive MarketingBrandingEconomicsAdvertising

Publications per year

2011–2024

10

Publications

10

Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions: a context of brand fan pages in Facebook

Sambashiva Rao Kunja, Arvind Kumar, B. Maheshwar Rao · Young Consumers Insight and Ideas for Responsible Marketers · 2021 · 37 citations

Customer Satisfaction, Consumer Study, Consumer Research +19

A Study of Millennials's Preferences for Social Media Advertising in Delhi NCR

Taanika Arora, Bhawna Agarwal, Arvind Kumar · Indian Journal of Marketing · 2018 · 27 citations

Targeted Advertising, Social Marketing, Consumer Research +18

Two decades of research on “masstige” marketing: A systematic literature review and future research agenda

Muskan Chaurasia, Arvind Kumar, Rajeev Kumar Panda · International Journal of Consumer Studies · 2024 · 27 citations

Luxury, Luxury Marketing, Consumer Research +22

Consumer decision‐making styles and post purchase behaviour of poor for Fast Moving Consumer Goods

Arvind Kumar, Anupama Vohra, Hamendra Kumar Dangi · International Journal of Consumer Studies · 2016 · 25 citations

Consumer Economics, Behavioral Decision Making, Digital Marketing +24

Estimation of Critical Gap for through Movement at Four Leg Uncontrolled Intersection

Akhilesh Kumar Maurya, Harsh J. Amin, Arvind Kumar · Transportation research procedia · 2016 · 20 citations · Full text

Critical Gap, Kinesiology, Engineering +14

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