Concepedia

Taanika Arora

TA

4

Publications

176

Citations

4

H-Index

2018

Active since

Affiliations

Amity University(Current)

University of Delhi

Amity University

Taanika Arora is an author at Amity University specializing in interactive marketing, advertising, and social media.

Top concepts

ArtsMarketingManagementAdvertisingSocial MediaCommunicationSocial MarketingConsumer ResearchInteractive MarketingMarketing Communication

Publications per year

2018–2020

4

Publications

4

Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach

Taanika Arora, Bhawna Agarwal · Vision The Journal of Business Perspective · 2019 · 98 citations · Full text

Customer Satisfaction, Targeted Advertising, Social Marketing +16

A Study of Millennials's Preferences for Social Media Advertising in Delhi NCR

Taanika Arora, Bhawna Agarwal, Arvind Kumar · Indian Journal of Marketing · 2018 · 27 citations

Targeted Advertising, Social Marketing, Consumer Research +18

An Empirical Study on Determining the Effectiveness of Social Media Advertising

Taanika Arora, Bhawna Agarwal · International Journal of E-Business Research · 2020 · 26 citations

Customer Satisfaction, Targeted Advertising, Consumer Research +19

Impact of social media advertising on millennials buying behaviour

Taanika Arora, Arvind Kumar, Bhawna Agarwal · International Journal of Intelligent Enterprise · 2020 · 25 citations

Customer Satisfaction, Online Questionnaire, Advertising +15

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