Concepedia

Bhawna Agarwal

BA

12

Publications

409

Citations

11

H-Index

2018

Active since

Affiliations

Amity University(Current)

Amity University

University of Delhi

Bhawna Agarwal is an author at Amity University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchCommunicationCustomer SatisfactionInteractive MarketingMarketing CommunicationBusinessAdvertisingArts

Publications per year

2018–2024

12

Publications

12

Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach

Taanika Arora, Bhawna Agarwal · Vision The Journal of Business Perspective · 2019 · 98 citations · Full text

Customer Satisfaction, Targeted Advertising, Social Marketing +16

Chatbots and virtual assistants: a bibliometric analysis

Shubhangi Agarwal, Bhawna Agarwal, Ruchika Gupta · Library Hi Tech · 2022 · 67 citations

Conversational User Interface, Computational Social Science, Chatbot +15

Exploring the nexus between sustainable marketing and customer loyalty with the mediating role of brand image

Tanya Rastogi, Bhawna Agarwal, Gurram Gopal · Journal of Cleaner Production · 2024 · 62 citations

Marketing, Customer Satisfaction, Personal Branding +9

A Study of Millennials's Preferences for Social Media Advertising in Delhi NCR

Taanika Arora, Bhawna Agarwal, Arvind Kumar · Indian Journal of Marketing · 2018 · 27 citations

Targeted Advertising, Social Marketing, Consumer Research +18

An Empirical Study on Determining the Effectiveness of Social Media Advertising

Taanika Arora, Bhawna Agarwal · International Journal of E-Business Research · 2020 · 26 citations

Customer Satisfaction, Targeted Advertising, Consumer Research +19

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