Concepedia
Statistics
Publications
12
Citations
439
H-Index
11
Active since
2018
Affiliations
Amity University(Current)
Amity University
University of Delhi
Bhawna Agarwal is an author at Amity University specializing in marketing, business, and marketing management.
Publications per year
2018–2024
Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach
Taanika Arora, Bhawna Agarwal · Vision The Journal of Business Perspective · 2019 · 100 citations · Full text
Business, Communication, Marketing +16
Exploring the nexus between sustainable marketing and customer loyalty with the mediating role of brand image
Tanya Rastogi, Bhawna Agarwal, Gurram Gopal · Journal of Cleaner Production · 2024 · 74 citations
Business, Marketing, Marketing Management +16
Chatbots and virtual assistants: a bibliometric analysis
Shubhangi Agarwal, Bhawna Agarwal, Ruchika Gupta · Library Hi Tech · 2022 · 72 citations
Computing, Computer Science, Information Systems +15
Experiential marketing strategies used by luxury cosmetics companies
Rati Dhillon, Bhawna Agarwal, Namita Rajput · Innovative Marketing · 2022 · 28 citations · Full text
Business, Marketing, Marketing Management +12
A Study of Millennials's Preferences for Social Media Advertising in Delhi NCR
Taanika Arora, Bhawna Agarwal, Arvind Kumar · Indian Journal of Marketing · 2018 · 27 citations
Social Sciences, Communication, Marketing +15
1–5 of 12