Concepedia

Rati Dhillon

RD

Statistics

Publications

2

Citations

40

H-Index

2

Active since

2021

Affiliations

Amity University(Current)

University of Delhi

Rati Dhillon is an author at Amity University specializing in marketing management, consumer behavior, and business.

ORCID

Publications per year

2021–2022

2

Publications

2

Experiential marketing strategies used by luxury cosmetics companies

Rati Dhillon, Bhawna Agarwal, Namita Rajput · Innovative Marketing · 2022 · 28 citations · Full text

, , +12

Determining the impact of experiential marketing on consumer satisfaction: A case of India’s luxury cosmetic industry

Rati Dhillon, Bhawna Agarwal, Namita Rajput · Innovative Marketing · 2021 · 12 citations · Full text

, , +17

1–2 of 2