Concepedia

Bruce Vanden Bergh

BV

Statistics

Publications

4

Citations

117

H-Index

4

Active since

1978

Affiliations

University of Tennessee at Knoxville(Current)

Bruce Vanden Bergh is an author at University of Tennessee at Knoxville specializing in advertising, marketing, and management.

Publications per year

1978–2015

4

Publications

4

Is Advertising Creativity Primarily an Individual or a Social Process?

Bruce Vanden Bergh, Mark W. Stuhlfaut · Mass Communication & Society · 2006 · 48 citations

, , +16

Linguistic Distinction among Top Brand Names

Bruce Vanden Bergh, Keith Adler, Lauren Oliver · Journal of Advertising Research · 1987 · 37 citations

Do violent movies scare away potential visitors?

Fang Yang, Bruce Vanden Bergh, Joonghwa Lee · International Journal of Advertising · 2015 · 21 citations

, , +16

How Source Affects Response to Public Service Advertising

Jerry R. Lynn, Robert O. Wyatt, Janet H. Gaines et al. · Journalism Quarterly · 1978 · 11 citations

, , +9

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