Statistics
Publications
4
Citations
84
H-Index
4
Active since
1973
Affiliations
University of Tennessee at Knoxville(Current)
Jerry R. Lynn is an author at University of Tennessee at Knoxville specializing in advertising persuasion, public service advertising, and advertising.
Publications per year
1973–2004
4
4
Effects of Persuasive Appeals in Public Service Advertising
Jerry R. Lynn · Journalism Quarterly · 1974 · 33 citations
Business, Communication, Marketing +14
How Source Affects Response to Public Service Advertising
Jerry R. Lynn, Robert O. Wyatt, Janet H. Gaines et al. · Journalism Quarterly · 1978 · 11 citations
1–4 of 4