Concepedia

Perception of Public Service Advertising: Source, Message and Receiver Effects

Journalism Quarterly · 1973 · 12 citations · 0 references

Concepts

BusinessCommunicationMarketingAdvertisingCommunication TheoryPersuasionAdvertising AudiencesAdvertising ManagementAdvertising PersuasionAdvertising PsychologyAdvertising StrategyPublic Service AdvertisingAd PerceptionAdvertising StereotypesConsumer Attitudes Toward AdsReceiver PsychologyService Advertising