Linguistic Distinction among Top Brand Names

A study in phonetic symbolism.

Edward Sapir · Journal of Experimental Psychology · 1929 · 1K citations · Full text

Language Studies, Linguistics, Phonetics +11

Further Experiments in Phonetic Symbolism

Stanley Newman · The American Journal of Psychology · 1933 · 416 citations · Full text

Language Studies, Linguistics, Phonetics +10

What Makes a Brand Name Familiar?

Leo Bogart, Charles C. Lehman · Journal of Marketing Research · 1973 · 57 citations

Business, Marketing, Marketing Management +17

Sound Advice on Brand Names

Bruce G. Vanden Bergh, Janay Collins, Myrna Schultz et al. · Journalism Quarterly · 1984 · 54 citations

Business, Marketing, Marketing Management +12

A Name to Compare With A Discussion of the Naming of New Brands

Leslie M. Collins · European Journal of Marketing · 1977 · 51 citations

Business, Marketing, Marketing Management +14