Statistics
Publications
1
Citations
57
H-Index
1
Active since
1973
Affiliations
Charles C. Lehman is an author at National Newspaper Publishers Association specializing in brand name associations, brand associations, and consumer behavior.
Publications per year
1973–1973
1
1
What Makes a Brand Name Familiar?
Leo Bogart, Charles C. Lehman · Journal of Marketing Research · 1973 · 57 citations
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