National Newspaper Publishers Association

Statistics

Publications

Citations

354

Authors

Location

Washington D.C., United States

Also known as NNPA · National Negro Publishers Association

National Newspaper Publishers Association is a other institution in Washington D.C., United States known for social sciences, media studies, and audience studies.

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Top concepts

Media StudiesSocial SciencesCommunicationAudience StudiesNews MediaBusinessMarketingAudience ReceptionAudience MeasurementMarketing Management

Publications

What Makes a Brand Name Familiar?

Leo Bogart, Charles C. Lehman · Journal of Marketing Research · 1973 · 57 citations

Business, Marketing, Marketing Management +17

No Opinion, Don't Know, and Maybe No Answer

Leo Bogart · Public Opinion Quarterly · 1967 · 54 citations

Social Sciences, Communication, Advertising +9

Negro and White Media Exposure: New Evidence

Leo Bogart · Journalism Quarterly · 1972 · 30 citations

Social Sciences, Communication, Audience Studies +8

Lowering the Carbon Footprint of Concrete by Reducing Clinker Content of Cement

M D Thomas, Laurent Barcelo, Bruce G. Blair et al. · Transportation Research Record Journal of the Transportation Research Board · 2012 · 23 citations

Engineering, Civil Engineering, Materials Engineering +17

Predicting Newspaper Readership from Content Characteristics

Maxwell McCombs, John B. Mauro · Journalism Quarterly · 1977 · 21 citations

Social Sciences, Communication, Audience Studies +13

1–5 of 30

Authors

LB
Leo Bogart
National Newspaper Publishers Association, United States
178 publications · 1.3K citations
20
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FE
Frank E. Orenstein
National Newspaper Publishers Association, United States
11 publications · 79 citations
3
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CC
Charles C. Lehman
National Newspaper Publishers Association, United States
3 publications · 64 citations
2
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